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Business and Computer Science

Average Rating4.42
(based on 16 reviews)

I have over 20 years of experience within the teaching and training sectors and have an MSc in Digital Marketing.

I have over 20 years of experience within the teaching and training sectors and have an MSc in Digital Marketing.
Market Segmentation
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Market Segmentation

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This lesson looks at: What market segmentation is Why businesses use market segmentation and its importance The four types of market segmentation Throughout the lesson there is plenty of opportunity for discussion and tasks to be completed. This lesson has also been created with online teaching and learning in mind.
Social Media and Digital Marketing
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Social Media and Digital Marketing

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This resource covers, but is not limited to: Touchpoints Channels Platforms Traditional v Digital Marketing Terminology used in Digital Marketing e.g. Pay Per Click (PPC), Click Through Rate (CTR), etc Tools use within Digital Marketing Inbound Marketing Affiliate Marketing Content Marketing Video Marketing SMS Marketing Paid and Organic Searches Search Engine Optimisation (SEO) Search Engine Marketing (SEM) Landing Page Optimisation
BTEC Tech Award Enterprise Component 3 Promotion and Finance
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BTEC Tech Award Enterprise Component 3 Promotion and Finance

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This is a workbook that comprises of 12 Cornell Notes pages based on the topics within the Component 3 external assessment. It provides the students with the relevant keywords from the component and also the common words used by exam boards. It can be adapted accordingly.